LinkedIn – Promoting Your
Business
Introduction to Linkedin:
LinkedIn is
one of the most popular and widely used B2B social networking sites. LinkedIn
provides its members a platform for finding jobs and new
business opportunities. It is a great tool where organizations can recruit
suitable professionals. Companies can showcase their business and connect with
their target audience using LinkedIn.
Once you
sign up for LinkedIn, you can create a professional profile. Add details like
work experience, resume and contact information. Once your profile is ready you
can start looking for job opportunities, post articles and build your
connections. You can use LinkedIn for job searches, to find the customer base
for your business.
Build Network: Build Business Connections
In today’s
world, just marketing your business using the traditional methods is not
effective. LinkedIn is a great tool for
business owners who want to make their presence online. Using LinkedIn, business owners worldwide are
being able to find and connect with their target market. Maintaining a
relationship with your target audience also plays a key role in your promoting your business.
Connecting with customers on LinkedIn:
Get started
by going to the Advanced People search on LinkedIn. You can enter the company
name in the keyword search for a particular organization or go with the
individual job or industry titles. Select the industries relevant to your
search. Browse the search results for people with whom you share groups or
connections. Select individuals in the 1st or 2nd level
network or the ones with whom you share a group and build your network by
adding them to your network. Look for groups with similar background and make
contact with the members. You can message members and participate in the
forums. Stay connected with your network and make efforts to move the
relationship further. You can also connect with them offline through emails and
phone.
LinkedIn Groups: Where your Customers
and Prospects are
LinkedIn
Groups is a great way to stay connected and share content with professionals
from the same industry. There are many groups,
one can choose from. For example, job search groups, company groups, college
groups and networking groups. Some groups are open, anyone can join. Some are
private, your request to join has to be approved by the group manager.
Join a group
by clicking on groups. Select group directory and the category to see the
groups listed. Join the groups of your choice. You will receive news and updates
from the joined groups.
How can a Business take advantage of
LinkedIn Groups:
Join groups
where your customers and prospects are. Start a group. Most businesses start a
group targeting their market. Creating a group targeting your market has a lot
of benefits. It generates interest for your business. You can find customers
and promoters for your brand. LinkedIn Groups is the best way to expand your
network. As a group manager, you have to keep the group active by regularly
posting updates, sharing links, commenting and asking questions. Enhance your
business profile by interacting with group members and building relationships
within your network.
LinkedIn Company Pages:
LinkedIn has
introduced Company Pages where one can create a page to increase brand
awareness and educate users about the company’s products and services. Create a
company page, add company profile. You can add a banner and logo too.
Users can
follow your page and promote it. Large number of followers to your page
indicates its popularity and reach. Follow Ads attract target audience to your
page.
Sharing
content and updating it on a regular basis engages your audience. You can also
use the Company Page Analytics to keep a track of the activity, the metrics and
trends on your page. Another feature is the Sponsored Updates for better
promotion of your company.
This article
was written by SEO Company Hyderabad, India.
